Episode 16: Help! I need fundraising investment with Luke Genevrier-Mallett
How do you convince your organisation to invest in fundraising?
It's one of the biggest challenges fundraisers face. You know investment is needed to grow income, but how do you build the case? How do you bring your Board and senior colleagues with you? And how do you demonstrate that fundraising isn't a cost—it's an investment?
In this episode of Raise, Sian Wilkinson-Iles and Christine Neubeiser are joined by fundraising consultant Luke Genevrier-Mallett for an incredibly practical conversation about securing investment in fundraising.
Together, they unpack what it takes to develop a compelling business case, build confidence with decision-makers and create the conditions for sustainable fundraising growth. Whether you're a Director shaping an organisational investment strategy or a manager seeking additional resource for your own team, this episode is packed with practical advice you can put into action straight away.
Drink: BYOB
In this episode, we explore:
* Why investment in fundraising is often misunderstood—and how to change the conversation.
* How to build a persuasive business case that resonates with Boards and senior leaders.
* Bringing colleagues and stakeholders with you on the journey.
* Different types of fundraising investment, from people and systems to campaigns, consultancy and innovation.
* Thinking about return on investment beyond simple financial metrics.
* Common mistakes that weaken investment proposals—and how to avoid them.
* How investment decisions look different for Directors, Heads of Fundraising and team managers.
* Practical tips for communicating risk, opportunity and long-term value.
* The importance of confidence, evidence and timing when asking for investment.
This is one of our most practical episodes yet, filled with real-world examples, honest reflections and actionable advice for fundraisers at every stage of their career.
Whether you're preparing your next budget, writing a business case or simply wondering how to have better conversations about investment, this episode will leave you with ideas, frameworks and confidence to help make your case.
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